Practical digital marketing training tailored to your organisation
Your marketing challenge:
Digital marketing is data driven and laden with complexity. Understanding how to work with algorithms, automations, AI and analytics platforms can be difficult. Your teams need training specific to their organisation, objectives and industry. Training tailored to your requirements, delivered conveniently while remaining cost effective.
Tailored training that delivers revenue
GA4 for Marketing Teams
This is a half day training for any size team that will quickly and effectively embed the analytical skills required to generate insight from GA4
We use your GA4 account live, with supporting takeaways, covering the following areas:
How to track, benchmark and analyse traffic acquisition across multiple channels
How to identify and analyse landing pages and website page effectiveness
What good engagement looks like, how to isolate struggle points and how to use GA4 for reporting
Looker Studio - how to integrate and build dashboards
Explore with GA4 - how to create bespoke page path explorations and conversion funnels by segment and what they mean
GA4 for eCommerce - how to use GA4 data to increase product sales
This training is delivered onsite, and costs from £650 plus travel expenses
Book a discovery call today to find out more
How to optimise your website and content for search engines (SEO training)
SEO training is a full day’s training, perfect for large or small marketing teams. This training covers how to optimise a website and content for SEO and what processes are required to increase rankings
We use your website and content as live examples - and training can be delivered onsite for 1 - 15 colleagues. We cover:
What are Google Core Vitals, how does your website perform and how can you monitor them going forward?
How to use Google Search Console to analyse website performance and indexing health
What is indexing? Why is it important? How do you know if it’s performing well or not?
How search engine algorithms work and how to write content to use them
The perfect page structure for SEO
Keywords - how they work, how to find them and how to use them
Keyword Strategies - Why they are important and how to build and execute them
Backlinks - what are they? Why are they important? How to maximise their effectiveness
Ongoing SEO management and what good looks like.
Training is delivered onsite, and starts from £1,400 + travel expenses
Book a discovery call today to find out more
How to deliver successful lead generation email marketing
Perfect for outbound marketing teams or sales teams with lead generation sequences, this training is designed to increase lead generation from outbound email marketing
Delivered onsite and utilising your email platform, the training includes:
How to create a great subject line, what creates opens and how to cut through the noise
Building the email body, how to write email copy that will generate higher clicks
Who are you talking to? How to segment and target the right audiences, and how to structure copy for different personality types
Automation and sequencing, how to maximise the impact technology can have to increase open rates and click throughs
What’s next? How to build a customer journey in the most effective way.
This is a half day training onsite, and starts from £650 + travel expenses
Book a discovery call today to find out more
An introduction to marketing for beginners
This is a one day marketing crash course on the key elements of marketing. This is designed to bring new starters and inexperienced colleagues up to speed quickly and effectively. This training is also perfect for providing marketing training to non marketing colleagues such as sales or business development, to help them integrate with your marketing teams.
This training is delivered onsite and includes:
What marketing is and why it’s important for profit and revenue growth
Identify why customers should buy from your business and how to communicate this effectively
Marketing planning - how to plan, use plans and execute campaigns
Segmentation, Targeting and Positioning - how to break the customer base into profitable segments and prioritise marketing resources
Marketing tactics - the 7Ps of marketing and how they combine to execute amazing campaigns
Measuring marketing - how to use data to ensure your marketing is effective and profitable
This is a full day’s training and starts from £1,400 + travel expenses
Book a discovery call today to find out more
arborealmarketing has a wide range of expertise across all marketing functions, which means we can create bespoke training for any marketing process. If you require niche marketing training then please contact us today and we will be delighted to help.
How can we help you?
Your first step towards upskilling your marketing team is below. Simply complete the form and we will arrange a discovery call to identify how we can help.
Business to Business Marketing Services
SEO Auditing
We complete a thorough audit of your website and online content and provide practical recommendations on how to optimise them for search.
PPC Strategy
We work with you to implement a PPC strategy which will deliver leads within a clearly defined budget. Where necessary we will help source a PPC agency to manage your day to day PPC campaigns.
Content Marketing
Content marketing is an essential part of building an effective brand. Content impacts on search engine performance and social media. We will work with your team to define content topics and create a calendar to fit with your marketing strategy. If necessary we can create content as part of our project deliverables.
Email Marketing
Email marketing is still one of the most effective ways for businesses to communicate directly with prospects and customers. We will work with you to improve open rates, click through rates and of course, conversions.
Website Performance
We will analyse your website and the user journey highlighting struggle points and areas where your website is underperforming. We can then implement improvements. We can also support your search for a top line web design agency if that is also required.
Social Media
Social media is an area of marketing that can swallow resource without delivering returns or impacting revenue. Working with Arboreal Marketing, you can implement an effective social media strategy, targeting the right platforms, with the right content for the right audience.