Optimising your digital marketing.
Increasing your search engine visibility and turning traffic into leads.
Richard Benton - Director of Marketing, The Biodiversity Consultancy Ltd
“I was delighted to be able to leverage Arboreal Marketing’s passion and strategic capability for our website development and SEO strategy. The digital audit and training delivered to the team enabled us to prioritise our resources and build the know how we needed to deliver our commercial priorities.”
Your marketing challenge:
You’ve invested a significant amount of money into your website, your marketing team is constantly working on social media and you’re spending thousands on search advertising - but leads are still hard to find. You want to know who is visiting your site, where they are coming from and what they do when they get there. You need clear insight and expertise to support your business.
SEMrush certified consultancy for SEO
Google Analytics Certified Consultancy
The GA4 Playbook for B2B Organisations.
Why do you need to invest in GA4 and how will it improve your online lead generation?
Our GA4 Playbook looks at the most important insights a well executed GA4 analysis can provide, and how that can improve your online return on investment.
How we maximise your digital marketing.
Step 1: Analytics
We create bespoke reports through Google Analytics and Google Search Console which give detailed insights into who/how and when traffic is hitting your website. This includes:
Page Indexing:
This is like the old days of yellow pages – if your company wasn’t listed, no one would find it. We look at your site’s page indexing to ensure that Google and Microsoft both have the key pages in their indexes, and if you have any issues, we highlight what they are so you can address them with your website administrator.
Traffic Acquisition:
Where are website users coming from? Which channels are driving the most traffic? When do users land on the site and which pages do they land on? Which devices are they using and where in the county/country/world are your users based? What percentage of traffic is new and how many are returning users?
Conversion and User Experience:
When users land on your website, what do they do next? How easy do they find the information they are after and how many convert into leads as a percentage of traffic? Why do users leave the site without converting and where do they go after visiting your website? What does a standard user journey through the site look like? Which pages are performing, and which need more work?
On site user recordings and struggle points:
Using on site recording and heatmapping software, we look at how users behave while on your site, which areas of a page they click the most and identify any areas that users really struggle to navigate your site. We also create page heatmaps which gives clicking and movement behaviour for both desktop and mobile users.
These four areas combined serve to provide clarity on user behaviour and more importantly a prioritised roadmap of how to improve the user journey and conversion funnel.
Step 2: Auditing
Website:
Full SEO audit covering keywords, core vitals, website and page authority.
Audit of user journeys through the site, including areas of struggle and under-performance. Using heatmaps and user recordings.
Technical audit, speed/loading times, security, mobile layouts.
Social Media:
Audit of platforms used, frequency of posts, content used in posts, messaging and branding through social posts.
PPC/Paid Digital Advertising:
Audit the PPC channels, spend vs return, keywords used, campaigns vs conversions, search engines used.
Email Marketing:
Audit frequency and quality of emails sent per month.
Look at content vs audience segments.
Click through rates, open rates and conversions.
Step 3: Recommendations
Our bespoke recommendation report gives practicable actions designed to rapidly improve your digital marketing.
This Includes:
A detailed bespoke SEO analysis and report, including seed keyword recommendations, backlink information and content guidance to improve performance.
Bespoke report deck in GA4 that gives you instant insights which are easy to understand.
Recommendations on improvements for each digital marketing channel you use, with near term, medium and long term action plans.
A social media strategy that will drive conversion rather than devour resource.
How can we help you?
Your first step to devastatingly good digital marketing is below, simply complete the form and we will be in touch with 24 hours. Talk to us today!
Business to Business Marketing Services
SEO Auditing
We complete a thorough audit of your website and online content and provide practical recommendations on how to optimise them for search.
PPC Strategy
We work with you to implement a PPC strategy which will deliver leads within a clearly defined budget. Where necessary we will help source a PPC agency to manage your day to day PPC campaigns.
Content Marketing
Content marketing is an essential part of building an effective brand. Content impacts on search engine performance and social media. We will work with your team to define content topics and create a calendar to fit with your marketing strategy. If necessary we can create content as part of our project deliverables.
Email Marketing
Email marketing is still one of the most effective ways for businesses to communicate directly with prospects and customers. We will work with you to improve open rates, click through rates and of course, conversions.
Website Performance
We will analyse your website and the user journey highlighting struggle points and areas where your website is underperforming. We can then implement improvements. We can also support your search for a top line web design agency if that is also required.
Social Media
Social media is an area of marketing that can swallow resource without delivering returns or impacting revenue. Working with Arboreal Marketing, you can implement an effective social media strategy, targeting the right platforms, with the right content for the right audience.